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Juan Mauricio Wurmser
Juan Mauricio Wurmser is a founding partner, President and CEO of Wurmser Ogilvy & Mather, the O&M advertising firm in Guatemala. He is also founding partner and Chairman of Hill & Knowlton Guatemala, the local subsidiary of this international public relations firm. He is a member of the Ogilvy Latina Executive Committee where he represents the Central American and Caribbean operations. Mr. Wurmser is involved in other business ventures in the marketing services and communications areas. He has more than 30 years of experience in the marketing of consumer goods throughout Latin America and a history of active participation in business chambers and organizations, as well as a spell of public service with the government of Guatemala .
==Prior History==
Prior to joining WO&M and Hill and Knowlton Guatemala in mid-1998, Mr. Wurmser served as Minister of Economy of Guatemala. He was responsible for trade and industry promotion - with special emphasis on attracting foreign investment - and coordinated the regional and global economic integration efforts of the Arzú administration. He was a key member of the Guatemalan Economic Cabinet and sat on the Monetary Board where monetary, credit and exchange policies were defined. He was also Chairman of the Board of Governors of the Central American Bank of Economic Integration between 1997 and 1998.
Before taking up public service, Mr. Wurmser was responsible for developing and implementing the franchise program of Pollo Campero, one of the most successful fast food restaurant chains in Central America, which led to its international expansion.
His years as a corporate marketing executive include early assignments with the Guatemala subsidiaries of Warner Lambert, Avon, and Colgate-Palmolive, before joining British American Tobacco in 1978, a company that he served for 15 years in Guatemala, Panama, Spain, Mexico, and Argentina before returning to Guatemala as President and General Manager of its local subsidiary.
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